In this special 10th edition, we focus on usability and user experience (UX) which are increasingly important to ensure the quality of end-users interactions with a particular service or product. Nowadays good UX is expected, if a customer encounters issues or has an unsatisfactory experience they will seek alternatives. It can be a key differentiator and give a competitive advantage to an organization.

Our authors explore user experience and usability from multiple perspectives including usability from a product manager’s perspective, Understanding the process of creating a human-centered system, getting started with usability and user experience in your organization, and more.

We hope you enjoy this issue of SQ Mag as much as we have enjoyed putting it together with our guest authors – enjoy the read!


  • Usability from a product manager’s perspective by Hans-Bernd Kittlaus
  • Creating great experiences in everything you do by Jennifer Smith
  • Getting started with usability and user experience in your organization – but how? by Thomas Geis
  • Key experience indicators – focusing on quality in user experience by Chris Rourke


Issue No. 10